


Desi Dips
Introduction:
In the heart of every Indian kitchen lies a secret ingredient that brings meals to life: chutney. At Desi Dips, we blend the vibrant flavors of tradition with modern convenience, creating instant chutneys that evoke the warmth of home. With just a sprinkle of our authentic, meticulously sourced powder mix and a splash of water, you can enjoy the rich taste of India’s culinary heritage in a matter of moments. Desi Dips is where the essence of tradition meets innovative ease, ensuring every meal is a celebration of authentic Indian flavors, no matter how busy life gets.
Design Idea:
The Desi Dips logo cleverly integrates elements that highlight the brand’s essence of traditional yet innovative
chutney preparation. The design features a spoon within the ‘D’ and a bowl in the second ‘D’, representing the action of mixing chutney, with droplets symbolizing the freshness and vibrancy of the flavors.
Color Palette:
The deep green color signifies natural ingredients and
freshness, while the yellow accents add a touch of
vibrancy and energy, enhancing the visual appeal of the
brand.
Typography:
The typography in the “Desi Dips” logo features a bold,
playful font with unique customizations. The letters are
rounded and slightly irregular, giving a friendly and
approachable feel. The incorporation of a spoon and
bowl within the letters enhances the brand’s focus on
traditional chutneys.