Sorriso
Introduction:
Welcome to Sorriso, where our name, meaning “Smile” in Italian, encapsulates the heart of our philosophy. Sorriso is more than
just a restaurant; it’s a celebration of la dolce vita—the sweet life. Each dish we craft is a masterpiece designed to bring smiles to
our guests’ faces, reflecting our commitment to joy and culinary excellence. Our playful logo, featuring whimsical Italian script, a
fork, and a broken-circle plate forming a smile, sets the tone for a cheerful dining experience. With a warm red background
exuding warmth, Sorriso invites guests to indulge in an atmosphere of conviviality and celebration.
Design Idea:
Sorriso’s logo and branding capture the essence of its namesake, embodying the spirit of joy and conviviality. The playful Italian
script, accompanied by the fork and broken-circle plate forming a smile, reflects our commitment to creating memorable
dining experiences that evoke smiles and laughter. The red background symbolizes warmth and hospitality, inviting guests to
immerse themselves in the vibrant atmosphere of Sorriso. Our brand represents more than just delicious cuisine; it’s about
curating moments of shared joy and celebration, where every meal becomes a symphony of flavors and smiles.
Color Palette:
Sorriso’s color palette blends a warm red background with playful yellow accents for vibrancy. The use of white for the script typeface and elements adds elegance and contrast, further enhancing the
visual appeal of the brand. This concise color scheme reflects
Sorriso’s commitment to shared moments, delectable flavors, and
the celebration of la dolce vita, creating an inviting and visually
delightful atmosphere for our guests.
Typography:
Sorriso’s typography exudes elegance and playfulness,
perfectly complementing our brand’s ethos. The script typeface
adds a touch of sophistication, while the playful elements
reflect the joy and conviviality of our dining experience. This
harmonious combination creates a visual identity that is both
inviting and memorable, inviting guests to indulge in the sweet
moments of Sorriso.
